Welcome to The Closet | Style Staples for Wine Trails, Festivals & Small-Town Living

Welcome to The Closet Journal, the cozy corner of The Mercantile Closet where we share outfit inspo, wine country musings, and seasonal favorites curated for life in a small town—with just enough sass to keep things fun.

I started The Mercantile Closet because, like many women in rural Missouri, I was tired of driving 30+ miles to find a decent pair of jeans, a flattering top, or something cute for a wine tasting. I wanted a place like me—casual but pretty, everyday-ready but still fun for a night out.

This store was born out of that need—and it’s become a place for women who want to feel confident, comfortable, and just a little extra… whether they’re walking into a winery, heading to a festival, or running errands in town.

This journal will be your go-to for:

• Seasonal outfit ideas (hello, festival season!)

• Wine trail and weekend lookbooks

• Real-life style for real bodies

• Plus-size style features

• Behind-the-scenes drops & trend picks

• Styling tips for small-town living with a boutique feel

I’m so glad you’re here—whether you’re a neighbor, a wine trail traveler, or just love a well-curated closet.

Be sure to check out our newest arrivals and sign up for our emails so you never miss a drop.